Variable Data Services
Variable Data Services, also known as One-to-One marketing, is a dynamic approach in supporting your customers by giving them personalized information relevant to their needs. Whoever said mass marketing couldn't be personal was dead wrong!
Instead of sending out a couple thousand of the exact same brochure to your customer base, you can send brochures customized by the customers' name, along with different images, text, and graphics. These items are specifically customized to appeal to target demographics and audiences. This personalized direct mail significantly improves response rates for your marketing campaign by attracting your customers at first glance and giving them what they need.